Main Speech #1 Commercial
Commercial: https://www.youtube.com/watch?v=whYvzjwGTe8
The commercial featured was a 2018 ad for McDonald's around Christmastime that was set up to promote a new, limited product that the franchise was selling, which I thought was very effective. Upon first glimpse, the commercial seems very well put together, as if it is straight out of an animated movie. Some emotion is felt when the reindeer whimper, looking for something to eat. When Santa Claus comes to the realization that his hardworking reindeer are tired and hungry, Santa stops at a nearby McDonald's to get their new "Reindeer Treats," which are carrots that are offered with Kids Meals. The commercial has an emotional appeal set up to make the viewers feel something when they watch it, which better helps to remember it and the McDonald's franchise attributed to it. The target audience seems to specifically be children who would be a part of the majority of people who would buy the product. I noticed that there are a few goals that the franchise wants to get out of such a commercial. One is that a product is obviously supposed to be advertised for the public to hear about. Another is that the commercial shows that since it is around the season of giving, everyone can make such a simple gesture to someone else, like Santa giving his reindeer the treats, in order to boost their spirit and show that they care for them. One last example that is tied with the first is that the commercial is supposed to show that their product is exciting, magical, and one-of-a-kind. With all of these examples tied together, the commercial proves to be incredibly effective through the soft music in the background, the magical elements of Christmas, and the expressions on Santa and the reindeers' faces.
The commercial featured was a 2018 ad for McDonald's around Christmastime that was set up to promote a new, limited product that the franchise was selling, which I thought was very effective. Upon first glimpse, the commercial seems very well put together, as if it is straight out of an animated movie. Some emotion is felt when the reindeer whimper, looking for something to eat. When Santa Claus comes to the realization that his hardworking reindeer are tired and hungry, Santa stops at a nearby McDonald's to get their new "Reindeer Treats," which are carrots that are offered with Kids Meals. The commercial has an emotional appeal set up to make the viewers feel something when they watch it, which better helps to remember it and the McDonald's franchise attributed to it. The target audience seems to specifically be children who would be a part of the majority of people who would buy the product. I noticed that there are a few goals that the franchise wants to get out of such a commercial. One is that a product is obviously supposed to be advertised for the public to hear about. Another is that the commercial shows that since it is around the season of giving, everyone can make such a simple gesture to someone else, like Santa giving his reindeer the treats, in order to boost their spirit and show that they care for them. One last example that is tied with the first is that the commercial is supposed to show that their product is exciting, magical, and one-of-a-kind. With all of these examples tied together, the commercial proves to be incredibly effective through the soft music in the background, the magical elements of Christmas, and the expressions on Santa and the reindeers' faces.
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